If you are a seller you will, no doubt, have been told to get a blog. Maybe you have been scared that you are missing out because you don't, or you don't really know what a 'Blog' is!
Ok, back to basics then! Blog is short for Web Log, an online diary or record where you can share thoughts, ideas or the progress of your ideas via a public online page. If you are an online seller a blog is a good way to communicate on a regular basis.
Right, where do you start your blog. Well there are a range of places and your selection might depend on your computer experience. For the total beginner
Blogger and
Tumblr are user friendly places to explore. Others like
LiveJournal, and
Wordpress expect you to be a bit more experienced.
Writing your blog is not hard, but it is worth remembering a few simple guidelines.
- Give your blog a name - fun, distinctive, whatever.
- Post regularly. It doesn't need to be often though. Readers will learn to expect your posts, say, every Monday, 3 times a week or whatever. You could even make an announcement about when you will be posting.
- Be concise. Online reading is different to reading books. People expect you to be focussed and brief. Yes, there is a place for longer posts but, in general, concentrate what you want to say into fewer words and less space than on paper. Remember too that a picture paints a thousand words.
- Learn to add proper links. Check your chosen blogging tools for 'How-To's' Don't pepper your page with links, they lose their value - chose one or two that you think make your case or point best.
- Remember that what you write is in the public domain. Your blog is a useful tool for a seller to communicate about an ArtFire shop, or the latest Etsy item or share family fun. Just remember, the laws of libel, privacy, and copyright apply online.
- Be patient. It will take time to generate views and responses on your blog. A good way to generate a bit of interest is to visit other blogs and leave comments.
- Add your blog address to your email signature. You may have your online shop address there, and adding a blog will give people a chance to find out more about you.
- If you sell, add a link on your blog such as an Etsy Mini or an Artfire Shop Window. There are a variety of shapes so you can choose the one that works best with your new blog. This way people can click straight through to your store.
Above all, remember to have fun, take your time, and explore your blogging program of choice. Nothing goes up online until you are ready, which means it is something you can approach in your own time and at your own speed.
Relax, enjoy and enjoy exploring the wonderful world of blogs and blogging. No pressure, no deadlines, just a nice way for a seller or creative to reach out to the world!
Blogs to set you off :
Humour from a feline viewpoint at
CrochetKitten with a superb bright design
Purr Prints - showing how a blog can be highly individual and fun