Twitter is a wonderful marketing tool. it allows you to connect with people worldwide and have a wonderful time making friends and contacts.. and promoting your business! the problem is, if you are anything like me you hate doing the promotions aspect. it's great fun to join in conversations, but when it comes to plugging your art, blog posts, news, it all seems too much! not to mention the fact that when you spend most of your time online uploading works to sites, publishing blog posts, finding opportunities, vetting galleries, it all gets exhausting- how are you supposed to keep up with it all?
enter twitter automation to make things easier. now don't get me wrong, I do NOT condone spamming twitter with your content non stop. your focus should always be on making the connections and providing value. this just allows you to make the time to do that rather than worrying about getting your stuff out there as well.
twitterfeed,
hootsuite and
dlvr.it are there to make your automation easier. you may know that you can put your rss feed from your blog into those services and they will post to twitter automatically with an excerpt and a nice link back, but did you know that you can use it for so much more? these services also will post to facebook, linked in or
ping.fm. and you arent restricted to one feed either! why not try adding your
artfire studio feed in to update your followers when you add new artwork? or your
flickr feed?
if you want to be even more advanced try this trick to make sure your news gets well distributed. I have a blog on my
website with news for upcoming exhibits. I have that feed going to hootsuite's feed tool which publishes the post to ping.fm with the tag #blog so that it is published directly to my regular blog with a link back to my original entry. you can do the same in twitterfeed too by using posting methods. just link your blog to your ping.fm account and that to the posting group blog. from there twitterfeed notices that I have published a post in my blog and sends it off to twitter! suddenly everyone knows and all I had to do was write once. if you want to track the clicks get a
bit.ly account and connect it as well! (not available in hootsuite)
To set up a feed direct to twitter choose the service you want to use, then look for the rss badge on the page or in the menu bar of your browser. right click on the badge to copy the address or click on the menu bar button and copy the address that appears. Then, login to the service, enter the feed and tell it where to publish. it takes minutes and works wonders allowing you to focus on meaningful connections with your followers.